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Shell launches engine oil campaign for motorcycles

Peter 14th May, 2024 Energy Pedson Mumbere
Shell launches engine oil campaign for motorcycles

Shell Uganda has launched a new campaign to promote the use of Shell Advance AX5, a new premium quality 4-stroke motorcycle engine oil, which helps to clean and protect the engine by preventing the build-up of deposits and maintaining engine cleanliness.

Speaking at the launch of the promotion in Kawempe near Kampala, company officials described Shell Advance AX5 as a lubricant that is valued by motorcycle enthusiasts and riders worldwide for its superior performance, engine protection, and reliability, making it a popular choice for maintaining and optimizing the performance of their motorcycles.

As part of the promotion dubbed Shell Advance ‘Saawa ya ku Yiriba,’ boda boda riders who buy Shell Advance AX5 stand a chance to win over UGX250million worth of prizes including brand new motorbikes, fuel, and other goodies in weekly draws, according to Rebecca Nasuwa, the Shell Uganda Manager for Lubricants.

  • She said the campaign will run for a period of 13 months at all Shell fuel stations across the country. To participate, riders will need to purchase Shell Advance engine oil at any participating retail outlet to receive an entry coupon.

All entry coupons will be logged into a portal where winners will be drawn weekly. Lucky winners will be notified by SMS on the same mobile numbers indicated on their respective draw entry coupons. Riders that participate weekly have a chance to win lots more. The campaign partly aims at rewarding boda boda riders who use Shell products for their continued support.

“We at Shell do appreciate boda boda riders and have made improvements to the rider experience at our locations over time,” she said.

  • The specially formulated motorbike engine oil is formulated with Shell Active Cleansing Technology, with boda boda riders in mind. Shell petrol stations currently offer boda-boda riders dedicated motorbike fuelling points called Shell Boda Spots as well as motorbike service points called Shell Motorcare Express specifically operated by professional motorbike mechanics.

“We are looking foward for opportunities to add value to our beloved customers,” Nasuwa added.

She added that motorcycle riders would great appreciate Shell Advance AX5 because it is an ideal product for standard motorbikes thanks to its high oil-performance reliability, which helps to protect and clean the engine and prolong its life.

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