MTN Uganda Named Best in Africa
MTN Uganda handing over equipment to a grassroot organisation last year. FILE PHOTO
MTN Uganda has won a UGX380 million cash prize after being named the overall winner of the Group’s Yellow Care Campaign for 2023.
The telecommunications giant has operations in 18 countries including South Africa, Uganda, Nigeria, Swaziland, Zambia, Rwanda, Botswana, Benin, Cameron, Ivory Coast, Ghana, Liberia, Sudan, Kenya, among others.
The annual Y’ello Care campaign provides an opportunity for more than 5,000 MTN employees across the continent to volunteer their time and resources to support their communities over a period of 21 days. MTN Uganda was named the overall winner of the 2023 campaign, and scooped a cash prize of $100,000 (about UGX380 million), to be injected into this year’s campaign, which kicks off in June.
- In line with MTN’s strategic intent of ‘leading digital solutions for Africa’s progress,’ MTN Uganda supported eight grassroots organizations last year to which staff volunteered time and resources to provide tech infrastructure, connectivity, and training to enhance digital and financial literacy and equip entrepreneurs with the skills they need to navigate the digital marketplace.
MTN Group Chief Sustainability & Corporate Affairs Officer Nompilo Morafo said whether it’s equipping entrepreneurs with the latest technologies, MTN’s support goes beyond connectivity to building relationships, understanding needs and offering tailored solutions that empower businesses to chart their own course.
For the award-winning initiative, MTN Uganda partnered with the Uganda Small Scale Industries Association (USSIA), Maendeleo Foundation, Centenary Technical Services, Centenary Foundation, and Tunaweza Foundation to implement the 21 Days of Y’ello Care campaign.
- MTN Uganda CEO Sylvia Mulinge told journalists that the 2023 initiative aimed at providing essential digital and financial tools, and facilitating wider market access.
The main beneficiary organisations in the campaign included; Disability Employment Link Project Uganda, Teso Textile Light Dynamics in Soroti City, Tusakimu Women’s Group in Lubaga Division, Kampala; King of Kings Multi Investment in Kitgum; Mulungi Confectionary and Skilling Centre in Seeta, Mukono; Take a Step Women’s Group in Hoima; Bumu Disability Development Association in Luwero; and Every Shelter Bashebora Project.
Mulinge emphasized that digital skills play a critical role in enabling entrepreneurs to successfully navigate the 4th Industrial Revolution.