MTN Uganda top boss transferred to Rwanda

Somdev Sen, the MTN Uganda Chief Marketing Officer, has been transferred to MTN Rwanda where he will take on a new role as Chief Digital and Commercial Officer, effective October 14. During his seven years of service, Sen has been a transformative leader at MTN Uganda, driving significant growth through customer engagement initiatives, data-driven strategic insights, and key marketing campaigns. His efforts have resulted in remarkable business achievements, including doubling MTN Uganda’s customer base in the last six years. Sylvia Mulinge, the MTN Uganda Chief Executive Officer, in a statement said: “Somdev’s contributions have driven our growth and inspired our team. His passion and dedication have left a lasting impact on MTN Uganda. As he moves on to new opportunities, we are proud of all he has accomplished and confident he will continue to achieve great things. We wish him every success in his next chapter.” During his tenure in Uganda, Sen served in three distinct leadership roles namely; General Manager Customer Value Management, General Manager Business Intelligence and lastly Chief Marketing Officer. He will be remembered for leading the execution of some of the most iconic MTN Marketing campaigns such as Uganda is Home, MTN Senkyu, MoMo Nyabo and Wesotinge (Osmosis) as well as the on-going MTN brand thematic campaign; ‘Together we’re unstoppable,’ among others. “I am extremely honored to have served MTN Uganda in three distinct roles. I am grateful for the amazing team at MTN and the wonderful people of Uganda whom I have had the great pleasure of working with. As I move on to my new role, I am confident that you shall keep being unstoppable,” said Sen. In Rwanda, Sen joins a company that is not only a market leader but also on the cutting-edge of digital technology. In the six-month period ended June 2024, MTN Rwanda delivered strong mobile, enterprise and MoMo subscriber growth demonstrating the continued demand for its services in the market. Mobile subscribers grew by 7.5% year-over-year (YoY), with a substantial addition of
527,000 subscribers, bringing the total subscriber base to 7.5 million, in a country with a population of about 13 million.
Additionally, active mobile money (MoMo) subscribers sustained a growth of 15.0%, reaching 5.1 million. MTN Rwanda recently launched the first ever paper-based biodegradable SIM cards, showcasing the company’s progress in climate-smart technological advancement.